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Privacy policy



Last updated: 12.05.25

At Elizabeth Rachael, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase from us.

1. What Information We Collect

When you shop with us or browse our website, we may collect the following information:

  • Name, email address, billing and shipping address

  • Phone number (if provided for delivery purposes)

  • Payment details (processed securely through third-party providers)

  • Order history and communication records

  • Your IP address, browser type, and browsing behaviour (via cookies – see below)

We only collect the minimum data needed to fulfil your order and run our business.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your purchase

  • Handle returns, refunds or customer service queries

  • Improve our website and customer experience

  • Send occasional marketing emails (only if you’ve opted in)

We do not sell or share your personal data with third parties for marketing.

3. Sharing Your Data

We only share your data with trusted third parties where necessary to run our store. This includes:

  • Shopify (our website and checkout provider)

  • Payment processors (e.g. Shopify Payments, PayPal)

  • Delivery providers (e.g. Royal Mail or other couriers)

  • Print-on-demand providers (only if relevant to your order)

These third parties are required to keep your data safe and only use it for the services they provide.

4. Email Marketing

You’ll only receive marketing emails from us if:

  • You opted in at checkout or subscribed via our website

  • You can unsubscribe at any time by clicking the link in any marketing email or by contacting us directly

We use Shopify to manage email campaigns.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates

  • Ask us to delete your data

  • Object to processing in certain cases

  • Withdraw your consent at any time

To make a request, please email us at hello@elizabethrachael.com.

6. Data Retention

We keep your order information for tax and legal purposes for up to 6 years, as required by UK law. After this time, your data will be securely deleted.

7. Cookies

Our site uses cookies to improve your experience and help us understand how visitors use our website. You can control cookie settings via your browser preferences.

8. Third-Party Links

Our website may contain links to third-party sites (like Instagram, Pinterest, or Etsy). We are not responsible for the privacy practices of those sites—please check their privacy policies separately.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

10. Contact Us

If you have questions about this policy or how your data is handled, please contact:
Email: hello@elizabethrachael.com